Every business wants to find marketing ideas that will work to help expand their business. Marketing increases a company’s visibility, sometimes adds credibility, can enhance your business’ image, and of course increase your customer base. Here are five classic marketing ideas to start your creative juices flowing as you plan your own advertising campaign.
Holding a contest is a fabulous tool for marketing your business in an inconspicuous way. For example, California Tortilla, a local Mexican restaurant, recently held a contest for the best radio jingle advertising its burritos. This was a brilliant move as the company not only got lots of attention during the contest, but the winning entry was a useable marketing tool in itself.
For businesses that specialize in knowledge-related fields, such as interior designers, dentists, doctors, brokers, etc. a newsletter is a good way to publicize your company. Newsletters establish your credibility in your field, while also associating your name with your industry. If potential customers read your newsletter about healthy teeth and the importance of flossing, when their child complains of a toothache, they will automatically think of you.
An advertising specialty, or premium, is a gift of some kind with your company’s name and logo on it to remind people of your business. Baseball caps are just one example of this type of marketing. I still remember how I was given an Adidas branded sun visor at a sporting event I was at. My kids catch Frisbees with realtor’s names and phone numbers during our town’s parades. As a marketing technique, this is name recognition at its best.
Similar to an advertising specialty is a bonus. A free appetizer with the purchase of two entrees, or free sample product when they purchase a certain dollar amount may just be that extra little something that encourages people to act. If however, you don’t have the money to give away products, offer services like a free makeover or consultation. People love getting something for free.
Author: Ray Subs
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